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After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big creative assignment.
The Richmond, Va.-based shop, best known for its endless stream of amusing Geico spots, will handle communications planning and creative development for what promises to be a "multichannel creative campaign" for 2016. Kayak, which was acquired by Priceline just four months after its 2012 IPO, ended its relationship with Barton F.
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