Kay Fits Into Modernista!

Gareth Kay has joined Boston independent Modernista! as an account planning manager. He comes aboard from Interpublic Group’s Lowe in London, where he worked as a planner on accounts such as Reebok, Unilever and Vauxhall. “This hire will add an important dimension to our agency,” said Modernista! co-founder Lance Jensen. “Gareth’s planning talents will help us build on the success we’ve achieved … and help our clients stand out from their competitors.” The shop works for General Motors’ Hummer, Converse, Veryfine and others.