SAN FRANCISCO – Executives at Katsin/Loeb here called the promotional project the agency recently did for Burger King Inc. ‘an experiment’ and said that they have not had any discussions about further projects for the Chicago-based regional offices. Co-principal Daniel Katsin, who met vp/franchise sales and service, Midwest division David Baney, when he worked on the BK account at J. Walter Thompson/N.Y., said the project was, in all likelihood, a one-shot deal. According to published reports, a K/L commercial was taken off the air two days before schedule when some consumers took offense at the ad, which showed a mom trying to teach her adult child to say, ‘I love this place.’ Some viewers were offended by what they interpreted as a disparaging representation of the learning disabled.
Copyright Adweek L.P. (1993)
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