Katsin/Loeb Is Retained By SelectCare

By Joan Voight





SAN FRANCISCO–Katsin/Loeb prevailed over contenders around the country to win the SelectCare healthcare advertising account.





The San Francisco agency captured the estimated $3 million business for the Troy, Mich.-based managed healthcare provider after a four-month review.





‘Katsin/Loeb has (more) managed care and Medicare experience than agencies in Michigan as well as an outstanding creative edge and brand-building capabilities,’ said Dee Marx Prosi, the company’s director of advertising. Incumbent Mars Advertising in Southfield, Mich., which handled the account for four years, was one of the contenders.





‘This assignment fits well with our agency’s history of helping companies gear up for the realities of the rapidly changing health care environment,’ said the agency’s president, Daniel Katsin.





The shop’s client roster includes Yale New Haven Hospital in New Haven, Conn.;