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Keeps TID’s Deregulation Message Offbeat
SAN FRANCISCO–Katsin/Loeb has created a new 30-second TV spot, breaking this week throughout California’s central valley, for the Turlock Irrigation District. The campaign, including upcoming print ads, is supported by a budget of approximately $1 million.
The work takes a darkly humorous approach, similar to last year’s effort, to raise public awareness about the benefits and hazards of utility deregulation in California. It features “Uncle Willard,” an eccentric old man who is clearly fed up with power failures on the West Coast.
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