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NEW YORK Geico is breaking a TV campaign this week that emphasizes the car insurer’s money-saving message with a new character named “Kash.”
Two 30-second commercials that introduce the character — literally a bundle of money with eyes — broke nationally yesterday. In one spot, a businessman is distracted during a meeting when a squeaking noise diverts his attention to “Kash,” who appears on a window-washer platform. “That’s the money you could be saving with Geico,” explains a co-worker.
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