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LOS ANGELES Mendelsohn/Zien takes Carl’s Jr. to the hoop in a 10-second spot celebrating the Los Angeles Lakers acquisition of Karl Malone.
With a simple display of the fast-food chain’s smiling-star logo, a voiceover announces, “Carl’s Jr. would like to extend a special welcome to the L.A. Lakers Karl Malone,” at which point a super comes up under the Laker-gold star, reading “Karl’s Jr.” The sound of a bouncing basketball concludes the spot.
The local spot, which breaks this weekend and runs throughout November, will air on Fox Sports’ telecasts of Laker games.
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