Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Publicis Groupe team of The Kaplan Thaler Group and Spark Communications has landed creative and media duties, respectively, on Napa Auto Parts after a review, Kaplan Thaler said today.
Sources identified the other finalists as independent Cramer-Krasselt in Chicago and Interpublic Group’s Carmichael Lynch in Minneapolis.
The incumbent was independent Fahlgren in Columbus, Ohio.
The Bedford Group in Atlanta managed the review for the client, a unit of Genuine Parts, also in Atlanta.
Major media spending on the brand totaled $20 million last year and nearly $25 million in the first 10 months of 2009, according to Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in