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Mitch Caplan, recently named managing director of business development and integration at The Kaplan Thaler Group, admits to being a “New Jersey nerd.” But that doesn’t stop him from taking on macho challenges for his clients.
In his last job— as an account director at Omnicom Group’s Merkley + Partners—the 44-year-old executive was given the BMW Motorcycles account. After witnessing client execs showing up for meetings in motorcycle gear, the more conservatively clad Caplan (who had never been on such a vehicle), signed up for a motorcycle-safety course.
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