Kaplan Thaler Forms KTG Buzz

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NEW YORK Publicis Groupe’s The Kaplan Thaler Group has launched a new unit, KTG Buzz, to enhance publicity for its clients, and tapped Erin Johnson as its director, the agency said.

The move comes as the New York shop seeks to formalize its integration efforts following the October appearance of Procter & Gamble’s Clairol Herbal Essences on the WB’s What I Like About You. The episode centered on a singing contest sponsored by the hair care brand and introduced the singer Jaydn Maria in the show and in a spot the agency created that ran immediately following the broadcast.

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