Kansas Calls for Bids

State Lottery Account Opened to All Shops
CHICAGO–The Kansas Lottery is reviewing its $2-3 million account, officials said.
The state agency has sent requests for proposals to an undisclosed number of agencies in Kansas and in Kansas City, Mo. However, the review is open to interest from agencies outside that area, said lottery representative Carl Anderson.
The incumbent on the account is Barkley Evergreen & Partners in Kansas City, which won the business from Lida Advertising in Wichita, Kan., in 1995. BE&P is expected to defend.
Written proposals from interested agencies outlining their qualifications, samples and compensation requirements are due in the lottery’s Topeka, Kan., headquarters by Feb. 18. Final presentations are scheduled for the week of March 8, with a decision expected shortly thereafter.
Finalists will be asked to present a creative strategy for the relaunch of the state’s Keno online game, according to the RFP. The lottery plans to modify the game, which has seen declining participation, later this year.
The selected agency will be given a two-year contract with three possible one-year extensions.
Since 1997, BE&P has also been agency of record for the Missouri Lottery’s $12 million account, with both states’ approval.
BE&P’s work for the Kansas Lottery is tagged, “Put yourself in a winning state.” One TV spot for instant games last year featured a farmer riding a souped-up tractor and the suggestion, “It won’t change your life, but it may make it a
little better.”