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NEW YORK Kaiser Permanente has awarded creative chores on its $40 million ad account to Interpublic Group’s Campbell-Ewald following a shootout with sibling shop McCann-Erickson, the consultant who ran the process has confirmed.
Below-the-line duties such as direct response, currently with Omnicom Group’s Rapp Collins, will be reviewed next year, said David Melancon of consultancy Brandstream, which managed the ad account review.
C-E will handle the HMO’s business from its Los Angeles and Warren, Mich., offices.
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