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LOS ANGELES Kaiser Permanente stresses preventative care in new executions of Campbell-Ewald’s “Thrive” campaign.
The work breaks next week and includes a 30-second Saturday Night Fever parody with an elderly man in the John Travolta role showing off disco moves, shooting hoops and flirting with women. The aptly themed background music is a remake of the Bee Gee’s “Stayin’ Alive.”
Actress Allison Janney provides the voiceover: “We believe that by seeing you when you’re healthy, we can help keep you that way.”
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