KaBloom Launches Agency Review

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BOSTON Regional florist chain KaBloom is looking at several smaller agencies for its ad account, the client has confirmed.

Current contenders are McCarthy Mambro Bertino and incumbent KPC/Christopher Thomas, both in Boston, and Re:group in Ann Arbor, Mich., said Laurie Lee, director of marketing at KaBloom. Other shops may also be added to the mix before a decision is made next month, she said.

“We’re in a growth stage and we’re looking to ensure we have an agency who can take us to the next level,” said Lee.



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