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The presidential TV ad battles began in earnest last month, with President Barack Obama and Republican challenger Mitt Romney taking to the air in nine battleground states. Total spending, from June 4 to July 8, was about equal, with Dems at $30.3 million and the GOP at $29.4 million. Eighty-nine percent of the spending for Obama was candidate money. Sixty-five percent of spending for Romney (limited by federal election laws related to primary spending) came from super PACs Restore Our Future, American Crossroads and Americans for Prosperity.
Candidates are booking early and often, but unlike previous campaigns, they aren’t spreading the wealth.
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