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DALLAS Kleenex, the official facial tissue supplier of the U.S. Olympic Team, will launch its first U.S. Olympic-themed television advertisement for the Winter Games that run Feb. 10-26, according to parent company Kimberly-Clark.
The inaugural Kleenex brand spot, “Goalie,” is already showing in movie theaters, the company said. JWT in New York handled creative. Campaign spending was not disclosed.
Focusing on the inspirational and emotional moments experienced by U.S. athletes pursuing their Olympic dreams, the commercial incorporates the brand’s ongoing “Kleenex Moments” branding and marketing theme.
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