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NEW YORK Marian Salzman, worldwide chief marketing officer at WPP Group’s JWT, confirmed she is leaving to become a partner and global CMO at Omnicom Group public relations agency Porter Novelli. The post at the PR shop is new.
As CMO, Salzman will forge the agency’s brand positioning, oversee brand communication and business development and execute “thought leadership” and reputation management programs, Porter Novelli said.
“We recognize that there is a fundamental shift taking place in marketing communications, one in which influence is increasingly achieved through conversations with stakeholders rather than by brute force,” said Porter Novelli CEO Gary Stockman.
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