JWT's Mindful of 'Clear Thinking'

“Clear Thinking,” J. Walter Thompson’s new branding campaign for the Clarus Corp., breaks this week.

The agency’s Atlanta office won the $14 million account in a showdown with technology specialist Donino, White & Partners here.

“This win gives us another entry into a growing technology arena,” said Jeff White, JWT’s Atlanta general manager. “It’s a real company as opposed to some dot-com.”

The broadcast portion of the television and print effort—the first for the Atlanta-based business-to-business provider—kicks off on CNN, CNBC, ESPN and selected “appointment” cable TV outlets including the History and Discovery Channels.