JWT’s Matt Eastwood May Write Copy, But His Home Reveals a True Passion for Design

Agency's worldwide creative chief shows off his modern domain

Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia.

Design has always been a profound influence on his work and in his lifestyle choices. "That design aesthetic runs through everything I do," says Eastwood, the worldwide chief creative officer of JWT who has held ranking creative posts at DDB and Young & Rubicam and was a founding partner of M&C Saatchi in Australia.

 

 

Entering the ad business with a design degree, Eastwood couldn't find a job as an art director, he relates. So he switched to writing, a career track that has led to some of the highest profile jobs in the industry.

Both Eastwood and his husband Adrian Pollack, an executive with the Danish furniture company Fritz Hansen, are big fans of mid-century modern design and have created a loft in New York's Greenwich Village whose aesthetic Eastwood describes as "comfortable minimalism." The apartment's double-height ceilings and expansive white walls make for a dramatic backdrop for the couple's always-expanding collection of art and furniture.

Eastwood and Pollack bring the same minimalist sensibility to their country home in upstate New York, a former fisherman's shack with a modern makeover but that also incorporates rustic details like tongue-in-groove paneling and stuffed deer heads.

Happily settled into both homes, Eastwood now is thinking about buying income property, which, of course, he will renovate. "My passion is architecture," he says. "I've designed four spaces, and because I work in a visual industry, you discover what you can do." 

 

This story first appeared in the Aug. 31 issue of Adweek magazine. Click here to subscribe.