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CHICAGO Toby Barlow, one of nine executive creative directors at WPP Group’s JWT in New York, is moving to Detroit to work on the agency’s Ford account, according to the shop.
Barlow replaces Tom Cordner as the top creative on the business; Cordner is leaving the shop.
Ford spent $1.6 billion last year on U.S. ads alone and more than $1 billion through the first seven months of 2006, per Nielsen Monitor-Plus.
According to an internal memo by JWT worldwide president and CEO Bob Jeffrey, Barlow was a “natural choice” to direct creative development on the account, having built a relationship with Detroit president, CEO George Rogers and director of strategy Mike Bentley while helping craft Ford’s “Bold moves” campaign.
“Toby
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