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NEW YORK J. Walter Thompson has won the creative portion of Jenny Craig Weight Loss Centers’ ad account, the client has confirmed. Jenny Craig spends about $45 million annually on ads.
The client had previously confirmed the participation of Publicis Groupe-backed Bartle Bogle Hegarty, WPP Group’s JWT and Interpublic Group’s Gotham, all in New York, and independent Heil-Brice Retail Advertising in Newport Beach, Calif. [Adweek Online, May 25].
BBH withdrew on June 1, two days before final presentations began, said sources.
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