JWT Wins Global Knorr Task

NEW YORK WPP Group’s JWT has landed a global branding assignment for Unilever’s Knorr brand, sources said. Billings could not be determined.

The client is said to have considered both JWT and Omnicom Group’s DDB for the task, which appears to be new. JWT handles the brand in most regions of the world, except for North America, Australia and Africa, where DDB is the lead creative agency.

The regional assignments have not shifted, said sources.

Global spending on the brand, which includes seasonings, pasta sauce, bouillon and soups, was not available. In the U.S. alone last year, Unilever spent nearly $25 million in major measured media on Knorr, according to Nielsen Monitor-Plus. The U.S. spending total through August of this year was approximately $15 million, per Nielsen.

JWT and DDB declined to comment, referring calls to the client, where officials could not immediately be reached.

Knorr is part of Unilever’s Best Foods division.