HONG KONG – J. Walter Thompson has emerged as the No. 1 agency in the Hong Kong 4A’s rankings, ending the tug-of-war for the top spot between Ogilvy & Mather and Leo Burnett that had lasted for more than a decade. With a 62% billings increase, JWT moved from the No. 5 spot to the No. 3 spot in 1987 and had always been poised to strike at the top two. With the 1992 4A’s income report showing capitalized billings of $83.3 million and revenues of $12.5 million, JWT posted a 31% increase over its 1991 numbers to vault into the top slot.
Copyright Adweek L.P. (1993)