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ATLANTA — J.Walter Thompson here has retained the U.S. Marine Corp’s estimated $200 million advertising account.
The shop, which has held the business for more than 50 years, was a heavy favorite. The contract will cover the next five years. “We’d won eight Effies and topped our recruiting goals, while the other services have not,” said JTW ceo Jeff White. The shop defeated a number of undisclosed agencies in the finals of a review mandated by the federal General Services Administration.
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