JWT Picks New ECD

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A great reel—sure. But Mike Campbell, the new evp and executive creative director at J. Walter Thompson, also brings experience in direct marketing and interactive advertising.

In fact, Campbell’s first job in the industry—in 1982—was at the former Ogilvy & Mather Direct in New York. And in 1999, he helped launch BBDO’s interactive unit, @tmosphere. He returned to the traditional agency fold in 2000 as an evp and senior creative director, working on Pepsi.

During two stints at BBDO, the art director worked on HBO, Pizza Hut, Texaco and the New York Stock Exchange.

His reel includes 1998’s “Laundromat” for Doritos, in which an acrobatic babe in a belly shirt catches chips shot out of a spinning dryer between her teeth.





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