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ATLANTA J. Walter Thompson will debut a second television commercial Aug. 16 for the Federal Emergency Management Agency’s national flood insurance program, the agency said.
The Atlanta shop’s 30-second spot shows a family in their home ignoring the rising waters that are engulfing their home. The ad was filmed on a 40 by 30-foot set that was submerged in a seven-foot tank of water.
The actors performed underwater, weighted in position and attended by a diver with oxygen.
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