JWT New York has laid off about 20 staffers in the wake of losing significant creative assignments from Microsoft and Kimberly-Clark, the agency confirmed today.
The layoffs affected several departments, including production and account management, according to sources. The cut represents about 3 percent of the total headcount in New York, which sources estimated at 750. (JWT North American CEO David Eastman is shown.)
An agency representative acknowledged the cuts but declined to comment further.
In August, the WPP Group shop lost global creative duties on Microsoft’s business-to-business account after a review. The New York office of Interpublic Group’s Deutsch landed the business, which carries estimated revenue of $10 million.
Also, during JWT’s pursuit of global creative duties on Johnson & Johnson’s baby products, Kimberly-Clark stripped the agency of U.S creative duties on brands such as Huggies, Kotex and Depend.
That business, with major media spending last year of $70 million, according to Nielsen, ended up at WPP’s Ogilvy & Mather in New York.
Ogilvy, which also pursued J&J’s global account, exited the contest to take on the new Kimberly-Clark assignment. J&J subsequently awarded its business to Omnicom Group’s BBDO, which pitched with sister shop Roberts + Langer DDB.