In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York.
Adam Kerj most recently was chief creative officer at 360i, where he worked on brands like Mondelez' Oreo. As CCO of JWT New York, he'll oversee more than 100 staffers and steer creative efforts on accounts like Macy's, Puma, Vonage, Royal Caribbean and Johnson & Johnson.
Kerj spent two years at 360i. Before that, he was ecd and founding partner of Saatchi & Saatchi in Stockholm, Sweden. Earlier in his career, he worked at Leo Burnett in Chicago and Denmark and TBWA in Sweden.
In a statement, Eastwood described Kerj as a "true global citizen" and "modern communicator" who has an appealing mix of digital and traditional marketing experience. The new creative leader will start in early 2015.
Kerj's previous agency, meanwhile, has named a new creative chief: Pierre Lipton. Lipton most recently was CCO at the New York office of M&C Saatchi, which he joined in 2012. Before that, he was an executive creative director at AKQA in San Francisco. He's expected to join 360i in December.