Tourism Ireland said it has selected WPP’s J. Walter Thompson and MindShare to handle creative and media duties, respectively, on its global ad account. The budget is about $60 million over three years, the client said. The duo bested the two incumbents, finalists McCann Erickson and Universal McCann (both IPG), as well as WPP’s Young & Rubicam (which also partnered with MindShare) and Havas’ Euro RSCG and Media Planning Group. The account will be handled out of London.
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