JWT Looks for Lexus Flair From Cordner

Tom Cordner, the ar chitect behind Lexus’ marketing success in the U.S., said he’s moving on after 14 years because he wants to tackle worldwide campaigns.

“The opportunity to work on a global icon is the next step in my growth,” explained Cordner, who will join WPP Group’s JWT Detroit on Feb. 3 as ecd and worldwide creative director on Ford. He said he was also motivated by JWT’s new emphasis on upgrading creative as Ford Motor Co.