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10-Second Spots Geared to Viewers of Specific Syndicated Shows
CHICAGO-J. Walter Thompson here targets viewers of specific syndicated TV shows through its creative product and with a unique media buy in its latest effort for Kraft’s Miracle Whip salad dressing.
The campaign, which breaks this week, consists of four 10-second spots that take advantage of specific media opportunities during syndicated programs such as Hollywood Squares, Judge Judy and Xena: Warrior Princess, said Becky Roberts, an account director at JWT.
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