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CD-ROM Ties Dealers to National Program
DETROIT–J. Walter Thompson is helping Ford Motor Co.’s Ford division dealers to leverage the automaker’s involvement in racing in their local market advertising.
The agency has put together a Ford Racing Interactive Advertising Planner, available via a CD-ROM or the dealer’s private Web site. The CD-ROM was mailed last week to the division’s top 1,000 dealers nationwide by sales volume, said Gary Belgrave, JWT global management director, Ford Racing.
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