JWT Advances Matt MacDonald

The New York office of JWT has promoted cd Matt MacDonald to ecd, with oversight on the Macy’s and Diageo accounts. The office now has about a dozen ecds, each of whom functions as a group head. MacDonald joined the WPP Group shop as a copywriter in 2003 and became a cd in 2007. Beyond Macy’s and Diageo, he has worked on JetBlue, DeBeers and L.L. Bean, among other brands. “Matt has a passion for the work as well as a knack for pushing the limits, while still staying true to his clients’ needs,” said David Eastman, JWT’s North American CEO. “He has consistently exceeded expectations and become a powerful creative senior talent on our team.”