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WPP Group’s JWT has acquired Digitaria, a San Diego-based shop known for its development of Web sites and mobile platforms for the likes of the National Football League, Best Western and Qualcomm.
The 100-person shop will become a separate unit of JWT, with its own management and profit and loss responsibilities. Current CEO Dan Khabie will remain in that capacity.
Terms of the deal were not disclosed. Digitaria, which opened in 1997, generated more than $14 million in revenue in the 12 months that ended on March 31, according to WPP.
Digitaria also has service offices in New York, Dallas and Los Angeles, with a couple of account management and sales executives in each.
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