Helene Curtis Line Goes to Unilever Agency
CHICAGO – Helene Curtis’ Salon Selectives line of shampoos and hair care products is expected to be moved from DDB Worldwide here to J. Walter Thompson, which serves as agency for the company’s parent, Unilever, sources said.
Helene Curtis, based in Chicago, spends about $40 million a year on the Salon Selectives line, according to Competitive Media Reporting.
Since Unilever purchased Helene Curtis in 1996, there has been speculation of agency consolidation. DDB Chicago also handles Helene Curtis’ Degree antiperspirant and Finesse line of hair care products. The status of those lines could not be determined at press time.
JWT Chicago president Brian Heffernan acknowledged his agency has done projects for Helene Curtis.
The company could not be reached for comment at press time. DDB declined comment.
Unilever spent more than $690 million on advertising last year, according to Competitive Media Reporting. Helene Curtis accounted for $131 million of that total.
In addition to JWT and DDB, Unilever’s agencies include Ammirati Puris Lintas in New York and Ogilvy & Mather in Chicago.
Helene Curits is joined with Unilever’s Chesebrough-Pond’s and Lever Brothers units under Unilever Home & Personal Care USA.