Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Helene Curtis Line Goes to Unilever Agency
CHICAGO – Helene Curtis’ Salon Selectives line of shampoos and hair care products is expected to be moved from DDB Worldwide here to J. Walter Thompson, which serves as agency for the company’s parent, Unilever, sources said.
Helene Curtis, based in Chicago, spends about $40 million a year on the Salon Selectives line, according to Competitive Media Reporting.
Since Unilever purchased Helene Curtis in 1996, there has been speculation of agency consolidation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in