Just Rewards: Saatchi Revs Solara

Toyota Urges Buyers To ‘Indulge Themselves’ With New Camry Coupe
LOS ANGELES–Toyota Motor Sales U.S.A. has long touted the quality and reliability of its vehicles in its advertising. Now, Saatchi & Saatchi is telling consumers to treat themselves to the car maker’s new Camry Solara coupe.
The work, which broke this month during telecasts of high-profile sporting events, including a Major League Baseball game between the St. Louis Cardinals and the Chicago Cubs, uses the theme, “It’s for you,” to position the new sporty two-door model as a reward for hard-working car buyers.