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LOS ANGELES – If the earliest campaigns of 1993 are any indication, style will take a back seat to substance in advertising this year. New TV work from Foote, Cone & Belding/S.F. for Clorox and Chiat/Day, Venice, Calif. for TV Guide both eschew the kinds of subtle messages once used for straight talk about what the product is or what it does. Though the Isuzu Trooper commercials that begin airing this week from Goodby Berlin & Silverstein/S.F.
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