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Adweek asked agency, client and media execs: “Can marketers rescue the holiday shopping season; if so, how?”
“Make shoppers feel special-offer coupons, engage them in special offers, give them the chance to give feedback and influence the products and experiences. Women will reward those marketers by shopping in their locations, trying their products and, perhaps most valuable, talking to their friends.” -Aliza Freud, founder, CEO, SheSpeaks
“Tough times don’t change the marketing rules, they accentuate them. The key rule remains to provide relevant engagement.
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