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Full-length plastic dry-cleaning bags. An ideal spot for clothing brands to remind consumers that it’s time for a wardrobe enhancement: “Wouldn’t you rather be wearing this Armani suit?” —Kris Washington, founding partner, Psynchronous Communications, Woburn, Mass.
Babies. Sucking thumb or crawling toward an open air duct, babies consistently deliver an engaged, passionate audience. Once we get over the whole “that’s-not-a-billboard-that’s-my-kid” hang-up, babies could be the most effective medium ever. —Kevin Lynch, partner, copywriter, Zig, Chicago
Topiaries. They’re a huge opportunity, given the green machine we’re seeing sweep through the country.
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