Just Asking

‘Would you rather work in the Mad Men early-’60s era or now?’

In the true spirit of a creative guy, I’m going to cheat and have it both ways. I want to be back in the early ’60s when advertising was one big, conceptual, uncharted territory, but with the benefit of bigger budgets, CGI and iPhones. —Don Schneider, ecd, BBDO, New York

Today. The Mad Men era was rife with chauvinism, questionable ethics and all the baggage we see on the program. You would not see a female agency CEO in the ’60s; we’re rare enough today. . . . We need more ways to reflect positively on our industry. —Michele Fabrizi, CEO, Marc USA, Pittsburgh

No e-mail? No cell phone or BlackBerry? No instant messaging? The ability to have an uninterrupted span of time longer than two minutes? And three-martini lunches? Point me in the direction of the time machine. —Chris D’Amico, gcd, DraftFCB, Irvine, Calif.

No question, this decade is a far better place to be for a media guy. We’re in the midst of the next golden age of media, where the communication planner will soon be taking center stage. —Antony Young, president, Optimedia U.S., New York

I’ll take Mad Men for ’60s, Alex. Oh sure, you needed a strong liver, lungs, libido and ability to deal with oddities like client respect and full commissions, but I’d somehow have learned to enjoy myself. The only downside? Death, probably in 1965. —Patrick Scullin, partner, Ames Scullin O’Haire, Atlanta

Today. Back then the five minutes given to media in a client presentation was just another way of saying “it’s time for a bathroom break.” Media people were treated as if they didn’t know how to talk, and everything had to go through account executives. —Charlie Rutman, North American CEO, MPG, New York

Today, as the “digital revolution” provides the most challenging, yet most exciting, time in the history of our business. —John Moore svp, director, ideas and innovation, Mullen, Wenham, Mass.