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What should Mattel do to regain consumer trust?
A nice sunburst on the packaging screaming, “Now with less lead paint!” should do the trick. —John Kearse, vp, cd, Arnold, Boston
They have to assure the American public that they are putting in quality control systems in all of their product checks. —Michael Mohamad, svp, marketing partnerships, new business development, A&E Television Networks, New York
Mattel should select a dozen consumers representing each of its key demographic segments and establish a Consumer Safety Forum to review quality assurance practices.
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