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The Humility in Advertising award. Unfortunately, no one would ever win. —Steve Centrillo, president/CEO, Foote Cone & Belding, New York
Most intelligent idea. Most compelling insight. Best observation of human behavior. —I would create a People’s Choice award, such as work that naturally flows up to the top of YouTube. —Campaign most likely created to win the agency awards without helping the client. Least money spent on a winning pitch, or creative director who can actually read a spreadsheet.
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