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Go to trade school. I had the worst book. I only got my first job (at Needham, Harper & Steers) because of an act of kindness, truly. I was so green I didn’t know what I was doing. —Kevin McKeon, executive creative director, StrawberryFrog, New York

I know it’s a cliché, but less is more. Oh, and try to avoid clichés. —Stop thinking you’re such a genius and keep thinking up new ideas. I think I used to stop too soon.

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