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A little campaign that really tickled me is from trusty old MTV. It was done in-house. There were three spots: “Foosball,” “Salesmen” and “Nail Artist,” [which states] “If MTV was a nail salon, it would be the best, most articulate nail salon in the city.” They’re great … solid, memorable and well done for a 25-year-old brand.
I like the Michael Vick spot Wieden did for Nike. I thought it was a funny, visceral way to get the point across of what it’s like to be an athlete.
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