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‘If you could trade places with one person in the industry, who would it be and why?’

I would like to be the janitor at Crispin Porter + Bogusky, because I’d love to see the stuff that didn’t make it and got thrown away. It’d still be better than 99.9 percent of the crap from other agencies.

I would trade places with [WPP Group CEO] Sir Martin Sorrell. That way I’d know what’s coming on the next page.



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