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I believe the big headline of 2005 will be a 30-person agency winning a $300 million account and needing no additional staff because of how efficient agencies are becoming now. And down the road this means more efficiencies for clients. ‘Advertisers Find Their Fragmented Audience Congregating in Online Game Portals.’ —Dan Ferguson, creative director, Blockdot in Dallas
‘Hummer Thumbs Its Nose at Environmentalists, Introduces the FUV,’ ‘Donny Deutsch Hired, Then Fired, by Donald Trump,’ ‘John Hancock to Sponsor Sudden Death in NFL Games’ [and seriously] ‘Kid in Baltimore Watches First Commercial on Cell Phone.’
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