Just Asking

‘What’s your favorite holiday ad of all time?’

Norelco Santa ad [which debuted in the ’60s]. It ain’t Christmas until Santa rides through town on a shaver. —Pete Favat, managing partner, Arnold Worldwide in Boston

The ads I love are those Virgin Mobile ‘Chrismahanukwanzakah’ ads [by Fallon in New York]. They’re really, really offbeat and visually interesting. —Karen Costello, svp, associate creative director, Deutsch/L.A. in Marina del Rey, Calif.



The Amazon.com spots that were done by Foote Cone & Belding in San Francisco about three or four years ago. These spots play off the ’50s sweater-wearing chorus that were a part of so many holiday specials. —Scott Kaplan, associate creative director, BBDO in New York



Old school: Norelco Santa. New school: the 2002 Heineken spot [by the former D’Arcy in New York] where the viewer discovers that the ‘snow’ falling is actually being created by crooked executives shredding documents, Enron style. —Bruce Bildsten, creative director, Fallon in Minneapolis



Goodby, Silverstein & Partners’ mid-’90s ‘Got milk?’ ad showing Santa sliding down the chimney and stuffing stockings. Cookies have been left for Santa, but when he looks for milk he finds only a drop. The next scene is the Christmas tree being pulled up the chimney. I loved it because a client was willing to take a risk by not being politically correct. —Bart Cleveland, director of creativity at Sawyer Riley Compton in Atlanta



A 1991 print ad for J&B Scotch whiskey that read, ‘Ingle Ells, Ingle Ells’ [by Grace & Rothschild in New York]. It was amazingly simple, and it brought the brand to life. —Noel Cottrell, executive creative director/managing partner, Kirshenbaum Bond + Partners in San Francisco