Just Asking

‘Cliff Freeman is reviving Wendy the Snapple Lady. What spokesperson or icon would you like to see make a comeback?’

Coca-Cola’s Santa Claus. In my household, Coke’s Santa is connected with so many family memories—all the sensations of my life in the early ’60s … which brought so much joy, suspense and fun into my life. —Scott Goodson, cd and founder, Strawberryfrog in Amsterdam and New York



Frank Purdue, because he’s honest. I believed him. Also, he looked like his product. —John Gellos and Gregg Wasiak, directors, Concept Farm in New York



Personally, I’d like to see Donald Sutherland come back as the voiceover on Volvo ads. His voice was perfect for that brand, and I miss it. I understand all the reasons that they moved away from him, but I think it’s rare that a voice can be that much a part of a brand. —Kevin Roddy, ecd, Bartle Bogle Hegarty in New York



I’d bring back Franken Berry. His head looked like a posterior aimed heavenward. He had suspenders made of chain link, and he sounded like Herman Munster at a Gay Pride Rally. How absolutely perfect for a kids’ cereal spokesperson. —Jim Spruell, svp and ecd, Austin Kelley Advertising in Atlanta



There are too many spokespeople out there (from athletes to rock stars to the unsettling sight of politicians doing Pepsi and Viagra spots). So I’ve opted for an icon: Madge the Palmolive lady, because she took a completely inane conceit and mundane selling proposition and made it warm and friendly. Plus, my grandmother really liked her. —Greg Smith, cd, Via in Portland, Maine



Quisp. The world needs the wisdom that is Quisp. Cereal that doubled as a bowl? The guy had us multitasking before anyone. —Craig Markus, svp, group cd, McCann Erickson’s Tag (youth marketing unit) in New York