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Even if it’s just a cheap pen, agency giveaways usually have some value. However, that was not the case with the handouts used in a recent ploy by Ross Creative + Strategy in Peoria, Ill.
To promote client OfficeRedi’s purported cutting-edge office-supply methodology, the agency collected about 2,600 items deemed totally obsolete and useless: 45-rpm records, 8-track tapes and Atari 2600 game cartridges.
“We called every head shop and pawn shop in the area. We also used eBay,” said creative director Nick Jibben.
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