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Not exactly the poster child for healthy snacking, a Slim Jim processed-meat stick may well contain more chemicals than Lake Erie. Whoop-de-freakin’-do. “We revel in the product’s nastiness,” says Steve Mark, creative director at North Castle Partners in Stamford, Conn. “We want to have fun and wreak havoc. Anything is possible with the Slim Jim guy.” Ah, the Slim Jim guy. Mark says there’s nothing this “manic” and “irrational” creature won’t do—he even revolts against the people who eat him.
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